About Us

Clearly Basics is a skincare line for those with acne-prone skin. We remove the frustration associated with acne through support and formulations that are gentle and effective. We focus on skin positivity, not skin perfection, and create simple routines that allow our users to wake up with happy, healthy, stress-free skin.

We do not believe in complicated skincare routines. As such, we offer a simple lineup with each formulation being the best in its class. Most of our formulations contain multiple active ingredients that work together in synergy.  This means better results with less side effects and less steps in your routine. We also planned the Clearly Basics lineup so that each formulation works well together with little overlap in active ingredients.

Clearly's Difference

  • Medical grade – USP certified ingredients are present in all of our formulations. These ingredients are rarely found in cosmetics as they must meet rigorous potency and purity standards.
  • Affordable – we’ve taken products that are normally sold in a dermatologist’s office at 3x the price and made it available for everyday consumers. We select USP grade ingredients when quality matters, but less expensive cosmetic grade ingredients when potency is not a concern. Clearly’s formulations are a careful balance of effectiveness and price.
  • Research – we invest heavily in research for our bases. Each base is tailored for the active ingredients in the formulation; to maintain the integrity of the active ingredient and deliver actives to the right layer of skin and maximize effectiveness.


A derivative of Vitamin A, retinol was originally designed as an effective treatment against acne. Retinol accelerates the shedding of dead skin cells and fills out scars by stimulating the production of collagen and hyaluronic acid.

Azelaic Acid

This skincare ingredient is a bit of an unsung hero! A versatile multi-tasker, azelaic acid reduces inflammation and targets the P. Acnes bacteria on your skin, helping to simultaneously reduce the look of breakouts while also preventing future ones from occurring.

Pracaxi Oil

Ready for it’s close-up, pracaxi oil is gaining speed in the skincare game for its scar-repairing and redness-reducing properties. Used for centuries in the Amazon, pracaxi oil is full of fatty acids to help heal wounds and protect the skin from environmental damage.